Wednesday 22 July 2015
Bombay Sapphire - good for wildlife
Friday 22 May 2015
An offer or a sales pitch?
I'm in Scotland and earlier this year a compulsory carrier bag charge was introduced for retailers to pass I to their customers as a way of reducing the amount of waste, primarily plastic, bags.
Knowing this I brought my own into the city when I went whisky shopping but I couldn't help noticing that the language at the till hasn't changed "Would you like a carrier bag?" I heard one assistant say and then promptly added 6p to the total bill, which the customer mumbled about on her way out of the shop.
"Would you like a carrier bag?" Sounds like an offer not a sales pitch and now that bags cost money, that's what it is. "Do you need a bag or would you like to buy one?" Would be a more accurate and sincere question to ask and it might be a quicker way way of changing culture.
Thursday 14 May 2015
Change is like tomorrow
Change means different. Some people love different, others don't. Change also suggests that it is a finite process - 'we need to change' is received as we need to get from here to there. In the minds of the team that means once we're 'there' we stop.
But 'there' is like tomorrow, it never comes, it's always tantalisingly close but just as you creep up on it suddenly it gets further away again.
We need a new language to describe this perpetual motion that morphs teams and organisations from one shape to another as they flex against the pressure from external forces.
Come on, let's come up with it.