Tim Cook, CEO of Apple, must be reflecting on the endless plaudits and praise heaped upon the late Steve Jobs this past week and wonder what his own epitaph might be.
Having stood firmly into Jobs' shoes to launch the new iPhone 4S any focus on Cook soon faded as news of Steve Jobs' death was announced just a few days later.
So how do you follow someone described as a genius, visionary, a legend and a hero? You do the same thing but with a different focus. And I think Cook could create a legacy far greater than the one Jobs has left behind.
My first laptop was a Mac, which I still have, it's grey about 2 inches thick with a black and white screen, I think it is called a PowerBook 160. And now I have something lighter, smaller, thinner and much more powerful.
For me Apple is a guilty pleasure. Yes, Apple changed the way I buy and manage my music but what has been the environmental cost?
We've heard stories of Chinese workers suffering from the effects of chemicals used to create iPad screens, including people being hospitalised.
There were even reports that conditions were so bad at one factory producing Apple products that workers were committing suicide.
In the past few weeks the company has come under increasing pressure from Chinese environmental groups to address numerous cases of pollution and emissions from 80 of 127 of Apple's suppliers in China.
It seems that Apple's desirable products have arrived on our shelves having left a trail of destruction behind in China.
This surely is what Tim Cook can do for Apple - clean it up. Make it the greenest technology company in the world. Leave behind a legacy that won't get replaced by the next version in 10 months, instead leave something that will be around for other generations to benefit from.
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