Sunday, 13 November 2011

Attenborough - the best environmental communicator?

I don't have a Facebook page but my wife does and through her I am able to keep up with the lives of our friends, and their friends, and even their friends.

It really is information overload and thankfully my wife edits the dross, which is most of it, and only shares with me the most basic facts.

However, this week she has shared more than normal because of the 'chatter' that has been exchanged over the ether all about Frozen Planet.

People who we know of all ages are enthralled by Frozen Planet and David Attenborough's charismatic and authoritative style of narration.

I couldn't be happier. Whereas the normal televisual entertainment divides opinion, it appears that Frozen Planet is bringing people together: educating and raising awareness of real issues in an entertaining and accessible way.

This is the art of effective communication and Sir David must surely be the most supreme communicator of environmental messages.

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